Betteroo

Privacy Policy

Last Updated: 29 July 2025

1. General

Betteroo, Inc. (“Betteroo,” “Company,” “We,” “Us,” or “Our”) is committed to protecting your (“You,” “Your,” or “User”) personal information and privacy. This Privacy Policy (the “Policy”) explains how We collect, store, use, share, or otherwise process personal information when You access or use Our website located at https://betteroo.ai (the “Website”) and the AI-powered personal assistant (the “Assistant”). and related features available through it (collectively, the “Services”).

The Website is designed to help parents and caregivers address everyday, non-medical parenting challenges via the Assistant. Depending on the features you choose to engage, you may complete questionnaires, receive tailored action plans, participate in community discussions, and obtain data-driven insights intended to support the practical management of parental issues such as infant sleep, daily routines, and family dynamics. All current and future content, tools, and functionality made available through the Website are governed by this Policy and our Terms of Service.

The Website is directed at parents, guardians, and other caregivers as well as any other individuals who access or use the Website (the “End Users”).

2. The Scope

This Policy governs our collection, storage, use, sharing, or otherwise handle (“Processing”) personal information, meaning any information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, to a particular individual (“Personal Information”). For purposes of this Policy, information is “identifiable” if it can reasonably be used – by itself or combined with other data We maintain or can obtain – to recognize or contact a specific person. Unless expressly stated otherwise, all collection is limited to the minimum needed to operate.

This Policy applies to Personal Information including:

  1. Online interactions – when You visit, interact with, or make use of the Website (including any current or future features, such as the AI-powered Assistant);
  2. Direct communications – when You contact Us by email, telephone, or other channels in connection with the Services; and
  3. Service providers and third parties – when We receive Personal Information from vendors and partners acting on Our behalf in support of the Services.

This Policy forms part of, and must be read together with, Our Terms of Service https://betteroo.ai/terms-of-service. If any inconsistency arises between the Terms of Service and this Policy with respect to privacy matters, the provisions of this Policy will prevail unless applicable law requires otherwise.

3. When do We Collect Information about You?

We collect Personal Information in the following circumstances:

  • Website visits and interactions. When You browse, search, complete our online questionnaire (the “Questionnaire”), interact with the AI-powered Assistant, or otherwise use content, tools, or features on the Website, including through cookies and similar technologies that capture device and usage data. Questionnaire responses are kept only within your current browser session; unless you go on to create an account and choose to save them, they are automatically deleted and are not retained on our servers.
  • Account creation and profile management. When You create an account, sign in, or update Your profile and communication preferences we store the details you provide – together with any Questionnaire responses you opted to save – as part of your account record.
  • Engagement with personalized services. When You request web-based guides, tracking tools about the baby and you (mindset, feelings, etc.), tailored guidance, subscribe to newsletters, register for webinars or other events, join community discussions, or participate in surveys, promotions, or beta programs.
  • Transactions. When You purchase paid services or products; our external payment processor transmits the relevant billing and contact details to Us.
  • Communications. When You contact Us or We contact You by email, phone, chat, social media, or other channels for support, feedback, or other inquiries.
  • Third-party sources. When Our service providers (e.g., analytics, hosting, or marketing partners) lawfully share information that assists Us in operating, securing, and improving the Website and Services.

If You submit Personal Information about any other individual (for example, a co-parent or child), You must ensure that You have all permissions or other legal bases required to share that information with Us.

4. Types of Information do We Collect

  • Registration & Profile Information – When You open an account after completing the Questionnaire, You provide Us with basic details such as full name (or nickname), email address, country/state of residence, age range, and (optionally) Your child’s name or nickname and age range, gender, birth date, and due date in case born pre-mature or not born yet. We may also collect general geographic location information solely for the purpose of analyzing trends and generating aggregated insights.
  • Communication Information – If You reach out to Us whether by email, social media, live chat, or any other channel – We collect the contact details You supply (e.g., email address, phone number, social-media handle) together with the substance of the correspondence.
  • Questionnaire & Self-Assessment Data – As part of our onboarding Questionnaire, You may share non-medical information about daily routines (e.g., bedtime challenges), perceived stress levels, household schedule, and personal goals. These responses help generate Your personalized parenting plan (“Reports”) and are stored in de-identified form wherever feasible.
  • Information from Third-Party Service Providers – To deliver certain Services We receive limited data from external vendors, including payment processors (e.g., Paddle) and analytics platforms (e.g., Mixpanel, Google Analytics).
  • Usage & Device Information – We automatically log technical data when You interact with the Website: IP address, access timestamps, browser type, referring URL, device model, operating-system version, crash reports, and similar identifiers. Individually, much of this data does not identify You and therefore does not constitute Personal Information; however, when combined with other elements it may become Personal Information.
  • Activity Information – We track in-app behavior such as modules visited, duration of sessions, completion of tasks, and interaction with coaching prompts. This telemetry lets Us refine content recommendations and measure feature effectiveness.
  • Purchase Information – If You buy a subscription or other paid feature, Our payment provider will process the transaction and share a payment token plus limited billing details with Us (no full card numbers are stored on Our systems).

Aggregate Information

We may collect statistical, aggregated, and anonymized information relating to End Users for analytics purposes, including business development and Website improvements. Aggregated information is derived from Personal Information but does not relate to or identify any particular individual.

You are solely responsible for ensuring that any information You (or anyone acting on your behalf) submit to us is complete, accurate, and transferred in compliance with all applicable laws. Providing false, outdated, or incomplete information may prevent Us from delivering certain Services or from contacting You as described in this Policy.

5. Sharing of Personal Information

We will not disclose Personal Information about You to third parties except as detailed in this Policy. We may share Personal Information about You with third parties for the following purposes:

  • Third parties providing Us services:
    • Storage and hosting providers, including cloud computing services and data security services;
    • IP address information;
    • Analysis of user experience;
    • Support;
    • Marketing;
    • CRM data management;
    • Accounting and legal services, and;
    • Research, analytical, technical, and diagnostic services.
  • If we will be subject to an audit or a Due diligence process;
  • If We sell, assign, or transfer some or all of Our business or assets to a successor or acquirer, if We are acquired by or merge with a third party, or if We file for bankruptcy or become insolvent, or any other situation where Personal Information may be sold, assigned or transferred to a successor or acquirer;
  • To protect Our rights, property, and interest or those of third parties; and,
  • To fulfill Our legal or regulatory requirements or to comply with a court order.

6. Retention of Personal Information

We will retain Personal Information about You only for as long as necessary for the fulfillment of the purposes for which such Personal Information is collected. We may retain Personal Information about You for longer periods if We find it necessary to comply with legal requirements applicable to Us.

7. Marketing Communications

You may allow Us to provide You with communications from Us, as well as from third parties, either in connection with the Services or in connection with other products and services.

You may opt-out from receiving communications from Us by sending a blank e-mail to Us to [[email protected]] and/or by clicking on the unsubscribe link available in Our e-mails sent to You.

8. Cookies and Similar Technologies

We may engage certain third-party service providers – such as analytics providers or advertising networks – that use cookies and similar tracking technologies in connection with Our Website. These third parties operate under their own privacy policies, which govern their data collection and processing practices.

Cookies are small text files that are placed on Your device when You access or interact with the Website. They enable Us to collect information about Your browsing behavior, enhance Your user experience, remember your preferences and settings, and offer content, products, or services that may be relevant to You. Cookies are also used to generate statistical data and conduct performance analytics.

Some of the cookies We use are “session cookies,” which are stored temporarily on Your device and are deleted once You close your browser. Others are “persistent cookies,” which remain on Your device after Your session ends and help the Website recognize You upon Your return.

You can manage Your cookie preferences by adjusting the privacy settings in Your browser. This includes options to delete existing cookies, block new cookies, or prompt You each time a cookie is being set. For instructions on how to do so in commonly used browsers, please refer to the links provided below. Please note that disabling cookies may impair the functionality of certain features on the Website.

  • Firefox
  • Internet Explorer
  • Google Chrome
  • Safari

9. Security

We have implemented suitable security policies, rules, and technical measures to protect and safeguard the Personal Information under Our control from unauthorized access, improper use or disclosure, unauthorized modification, or unlawful destruction.

Any transfer of Personal Information via the internet cannot be fully secured. Therefore, the Company cannot ensure the protection of Personal Information about you when transferred via the internet to Us.

10. Links to Third-Party Sites and Apps

Our Website may link to – or be cited by – websites and applications operated by third parties (“Third‑Party Services”). We do not own or control these Third‑Party Services and are not responsible for how they collect, use, or protect your Personal Information. This Policy applies only to Our Website and Our own Processing activities. Before visiting any Third‑Party Service or providing it with Personal Information, you should carefully review its privacy notice and make sure you understand and accept its practices.

11. Use of Artificial Intelligence

Certain features on the Website incorporate AI, including generative AI technologies. When You interact with these features, some of the information You provide, which may qualify as Personal Information, may be processed using third-party AI infrastructure. We may also use such data, in de-identified or pseudonymized form where feasible, to help improve the accuracy, safety, and functionality of Our AI models. We may share relevant inputs with vetted third-party providers solely to support the delivery of AI-generated responses.

12. Children’s Privacy

We do not knowingly collect or solicit personal information from anyone under the age of 18 or knowingly allow such persons to register on the Website or the Services. If you are under 18, please do not use the Website. No one under the age of 18 is allowed to provide any Personal Information to us.

13. Changes to this Policy

We reserve the right to modify this Policy at any time, in Our sole discretion. When we do so, we will post the revised version on the Website’s home page and indicate the “Last Updated” date. Your continued use of the Website after any modification constitutes your acceptance of the updated Policy. Accordingly, We encourage You to review this Policy periodically to stay informed of our current privacy practices.

14. Contact Us

For any queries relating to this Policy and data protection, please contact Us at [email protected]